Jeep has unveiled a new Laredo-branded model as part of its Twelve-4-Twelve series of Wrangler special editions. The 2027 Wrangler Laredo draws its styling cues from the rugged Texas border town that shares its name, employing tan, brown and gold accents that together create a visual package meant to evoke the feel of the American Southwest. The palette and trim choices were selected to reflect desert-inspired tones while still fitting within the brand’s broader design language.
The original CJ and YJ Laredo versions were celebrated for their straightforward construction, genuine off-road capability and a distinctive look that continues to attract enthusiasts. Those early iterations emphasized durability and a no-frills approach that many fans still request when they talk about classic Jeep heritage. The current JL-based version carries that spirit forward, offering both a two-door and a four-door configuration so that a larger family can enjoy the same rugged experience without sacrificing passenger space.
In addition to the new body styles, the model benefits from a lineage that includes a reputation for dependable performance on challenging terrain. Enthusiasts who appreciate the heritage of the Laredo nameplate will notice that the updated version retains the core attributes that made the original trucks popular among off-road communities.
Design and Features
The 2027 Wrangler Laredo arrives equipped as standard with the Xtreme 35 package, which pairs 35-inch BFGoodrich KO2 tires with bronze, beadlock-capable wheels. This combination is intended to provide the traction and durability needed for serious trail riding while also complementing the vehicle’s warm exterior theme. The front grille keeps the classic seven-slot arrangement, but a special Gobi accent has been added to tie the bronze hardware to the overall color scheme.
Additional hardware includes a pair of bronze tow hooks mounted on the front bumper, bronze-accented Jeep and Trail Rated badges, and a rear-facing “4 Wheel Drive” decal rendered in a lasso-style font. A tan soft top is offered as a signature element; this is the first time the model has featured such a top in more than four years, and the soft top had previously been limited to the Black & Tan edition.
Interior and Pricing
Inside, the cabin follows the exterior’s earth-tone motif, with colors selected to echo the surrounding desert environment. Seats are upholstered in Bison Brown Nappa leather, and Mayan Gold stitching adds a subtle accent that raises the overall feel. Heated power front seats provide comfort during cooler mornings, while the upholstery choice adds a tactile nod to the vehicle’s southwestern inspiration.
Pricing begins at $53,240 for the two-door version and $55,620 for the four-door, representing a $1,995 premium over the base 2027 Wrangler Willys that shares the same Xtreme 35 tire package. The model will be open for orders later this month, with interested buyers able to place reservations through authorized Jeep dealerships across the country.
